Proud to call Australia home



Innovative local cookie manufacturer Charlie’s Cookies, has secured its second consecutive Qantas contract, furthering its cause-related in-flight snack campaign (Proud to Call Australia Home). This latest campaign leverages the broad and powerful reach of Qantas’ domestic passengers, to generate awareness for Ovarian Cancer Australia.

Ovarian Cancer open boxLong known for its grass-roots values and innovative approach to business, Australian made and owned Charlie’s has developed a delicious new line of specially curated in-flight snack boxes with heart. “Through our on-going relationship with Qantas we discovered a shared vision for wanting to get behind great Australian initiatives. Charlie’s set about developing this exclusive program of philanthropic support via Qantas’ complimentary in-flight snack menu, which naturally taps into a huge captive audience. It’s a real win-win all round” – (Ken Mahlab, Managing Director – Charlie’s Cookies)

Honouring their long-standing passion for using great local produce, the folks at Charlie’s have called upon some of their finest friends to create an all-new snack selection with a difference. Each Proud To Call Australia Home snack box includes just-right portions of cheese, lavash, dip and of course Charlie’s signature shortbread heart bikkies, making the perfect mid-flight pick-me-up.


In a move that offers Qantas passengers the chance to bring some feel-good meaning to their in-flight nibbles, Charlie’s will direct 5 cents from every complimentary in-flight snack box to a range of selected Australian initiatives. Not only is the campaign aimed at providing financial support to innovative Australian organisations, it also seeks to provide them with invaluable exposure to a wider audience.

The inaugural Proud To Call Australia Home snack box was launched in April this year and highlighted the work of Aboriginal and Torres Strait Islander organisation, Bangarra Dance Theatre. This subsequent menu cycle starting in November and finishing June 2017 will feature Ovarian Cancer Australia and aim to bring much-needed awareness to an important Australian cause.

Ovarian Cancer Australia CEO Jane Hill said “We’re thrilled to be partnering with Charlie’s Cookies to bring much needed awareness to the community about signs and symptoms of ovarian cancer. With the support of Charlie’s Cookies, we hope to achieve our vision to save lives and ensure no woman living with ovarian cancer walks alone.”

Charlie’s Cookies Proud To Call Australia Home snack boxes have been a complimentary offering on selected Qantas domestic flights since 29 March 2016. The Ovarian Cancer Australia campaign will run from November 2016 to June 2017.