COOKIES FOR A CAUSE
CHARLIE’S COOKIES SUPPORTING CHILDREN’S CANCER INSTITUTE VIA EXCLUSIVE QANTAS CONTRACT.
Innovative local cookie manufacturer Charlie’s Cookies, has secured its fourth consecutive Qantas contract, furthering its cause-related in-flight snack campaign (Proud to Call Australia Home). In 2017 alone, Charlie’s has donated over $45,000 to affiliated causes. This latest campaign leverages the broad and powerful reach of Qantas’ domestic passengers, to generate awareness for Children’s Cancer Institute.
Long known for its grass-roots values and innovative approach to business, Australian made and owned SME Charlie’s Cookies has developed a delicious new line of specially curated in-flight snack boxes with heart. “Through our on-going relationship with Qantas we discovered a shared vision for wanting to get behind great Australian initiatives.
Charlie’s set about developing this exclusive program of philanthropic support via Qantas’ complimentary in-flight snack menu, which naturally taps into a huge captive audience. It’s a real win-win all round” – (Ken Mahlab, Managing Director – Charlie’s Cookies)
Honouring their long-standing passion for using great local produce, the folks at Charlie’s have called upon some of their finest friends to create an all-new snack selection with a difference. Each Proud To Call Australia Home snack box includes just-right portions of cheese, lavash, dip and of course Charlie’s signature shortbread bikkies, making the perfect mid-flight pick-me-up.
In a move that offers Qantas passengers the chance to bring some feel-good meaning to their in-flight nibbles, Charlie’s will direct 5 cents from every complimentary in-flight snack box to a range of selected Australian initiatives. Not only is the campaign aimed at providing financial support to innovative Australian organisations, it also seeks to provide them with invaluable exposure to a wider audience.
The inaugural Proud To Call Australia Home snack box was launched in March 2016 and highlighted the work of Aboriginal and Torres Strait Islander organisation, Bangarra Dance Theatre. The subsequent menu cycles featured Ovarian Cancer Australia, Australian Prostate Cancer Research (APCR). The initiative has already raised over $15,000 for each organisation.
In the current menu cycle Charlie’s is featuring Children’s Cancer Institute. Children’s Cancer Institute’s Executive Director Professor Michelle Haber AM said “We’re thrilled to be partnering with Charlie’s Cookies to help us bring more much needed awareness to the community about the
importance of supporting our childhood cancer research. With the support of organisations like Charlie’s Cookies, we are making great progress towards our vision to save the lives of all children with cancer and improve their long term health, through research.”
Charlie’s Cookies Proud To Call Australia Home snack boxes have been a complimentary offering on
selected Qantas domestic flights since 29 March 2016. The Children’s Cancer Institute campaign will run until November 2018.